Events
Name Proprietary Online Panels - Steps to Building an Online Community
Organized by MRA - Marketing Research Association
From 21.06.2005
To 21.06.2005
Description
Noon ET, 11:00 Central, 10:00 Mountain, 9:00 Pacific - One hour long
With response rates continuing to plummet in traditional research methods and specific customer segments becoming even more difficult to reach, many companies are exploring the notion of proprietary online panels. In this session, we will weigh the pros and cons of developing and maintaining your own online panel. In addition, we will explore the steps it takes to turn a once static name list into a trusted online community of customers.
Presenter: Bryan Dorsey, John Deere
Cost: $45/Member; $75 Nonmember
Deadline to Register: Noon ET, June 20th, 2005
To register: Contact Linda Schoenborn at Linda.Schoenborn@mra-net.org or 860-257-4008.
